Twitter Now Has Auto-Captions for Videos
December 16, 2021
Here’s great news among Twitter creators! Twitter now has auto caption for videos. That is after enabling improved video quality and live shopping. Today, Twitter
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
Enabling “Places Mentioned” on YouTube Videos
December 13, 2021
YouTube’s Ads Policy Manager, Conor Kavanagh, announces some updates on YouTube Studio. These include places mentioned, permission support extension, and editable auto chapters. Places Mentioned
Instagram Enables Visual Replies Using Reels
December 13, 2021
Instagram has been focusing on video engagement this year. First, it introduced “Montage,” a tool to convert Stories into Reels. The platform also lengthened Stories
Expanding Pinterest Videos Through Vochi
December 7, 2021
Videos have become a significant part of social media today. Instagram lengthened Stories up to 60-second. Twitter launched live broadcasts for online shopping. Top video
YouTube Tests “Search Insights”
December 2, 2021
Here’ another major announcement from YouTube’s Creator Insider! YouTube is now testing “Search Insights.” YouTube knows how search is important for content planning and creators.
Top YouTube Creators and Videos 2021
December 2, 2021
YouTube recently made a big twist on its yearly roundup! Instead of announcing a top ads leaderboard, the platform publishes the “Top YouTube Creators and
Instagram Allows 60-Second Stories Videos
November 25, 2021
May Instagram users have been requesting longer Instagram Stories. Instagram has long been thinking about it, too. Today, Instagram allows 60-second Stories video. Recently, the
YouTube Launches Reusing Previous Upload Details, New Membership Tab, and More Mobile Views Performance
November 25, 2021
Here are some more updates from YouTube’s Ads Policy Manager, Conor Kavanagh! YouTube launches reusing previous upload details, new membership tab, and more mobile views
Live Shopping on Twitter
November 25, 2021
Live Shopping is now on Twitter! The microblogging site has recently joined the bandwagon in live streams. After improving video quality, the platform is now
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.