Top YouTube Creators and Videos 2021

YouTube recently made a big twist on its yearly roundup! Instead of announcing a top ads leaderboard, the platform publishes the “Top YouTube Creators and Videos 2021.” Last October, YouTube announced canceling the year-end “Rewind” roundup. It is because of the negative reactions it has been receiving.

“Top YouTube Creators and Videos 2021” features 5 categories in 17 regions. The categories are the following: 

• Trending Videos
• Music Videos
• Top Creators
• Breakout Creators
• Shorts Creators

Meanwhile, the 17 regions included are the following:

• Argentina
• Australia
• Brazil
• Canada
• France
• Germany
• India
• Mexico
• Middle East and North Africa
• Russia
• Singapore
• South Africa
• South Korea
• Spain
• Turkey 
• United Kingdom
• United States

Implications for Marketers: 

Top YouTube Creators and Videos 2021 is worth seeing for marketers. Brands can get insights and inspirations from these clips on what videos YouTubers engage in and prefer.

Reference: https://www.youtube.com/trends/2021/us/