YouTube recently made a big twist on its yearly roundup! Instead of announcing a top ads leaderboard, the platform publishes the “Top YouTube Creators and Videos 2021.” Last October, YouTube announced canceling the year-end “Rewind” roundup. It is because of the negative reactions it has been receiving.
“Top YouTube Creators and Videos 2021” features 5 categories in 17 regions. The categories are the following:
- Trending Videos
- Music Videos
- Top Creators
- Breakout Creators
- Shorts Creators
Meanwhile, the 17 regions included are the following:
- Argentina
- Australia
- Brazil
- Canada
- France
- Germany
- India
- Mexico
- Middle East and North Africa
- Russia
- Singapore
- South Africa
- South Korea
- Spain
- Turkey
- United Kingdom
- United States
Implications for Marketers:
Top YouTube Creators and Videos 2021 is worth seeing for marketers. Brands can get insights and inspirations from these clips on what videos YouTubers engage in and prefer.
Reference: https://www.youtube.com/trends/2021/us/