YouTube recently made a big twist on its yearly roundup! Instead of announcing a top ads leaderboard, the platform publishes the “Top YouTube Creators and Videos 2021.” Last October, YouTube announced canceling the year-end “Rewind” roundup. It is because of the negative reactions it has been receiving.
“Top YouTube Creators and Videos 2021” features 5 categories in 17 regions. The categories are the following:
Trending Videos
Music Videos
Top Creators
Breakout Creators
Shorts Creators
Meanwhile, the 17 regions included are the following:
Argentina
Australia
Brazil
Canada
France
Germany
India
Mexico
Middle East and North Africa
Russia
Singapore
South Africa
South Korea
Spain
Turkey
United Kingdom
United StatesImplications for Marketers:
Top YouTube Creators and Videos 2021 is worth seeing for marketers. Brands can get insights and inspirations from these clips on what videos YouTubers engage in and prefer.
Reference: https://www.youtube.com/trends/2021/us/
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