Instagram Allows 60-Second Stories Videos

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May Instagram users have been requesting longer Instagram Stories. Instagram has long been thinking about it, too. Today, Instagram allows 60-second Stories video. 

Recently, the platform allowed sharing Stories links to everyone. It also introduced “Montage,” a conversion tool of Stories into Reels. Today’s update allows 60-second uninterrupted Stories videos, which are currently under live test to a small number of Instagram users.  It is part of the plan integration of easier video uploads

Implications for Marketers: 

Longer Instagram Stories are a great way for marketers to enhance brand messaging. With 500 million people tapping into the power of Stories, they can significantly boost engagement and sales.


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