Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
Define the audience, message, deliverables and practical constraints.
Review the factors that shape a production scope.
Match short-form formats to your viewing channels and objectives.
Choose an approach suited to what you need to explain or show.
Prepare the broadcast, venue, contributors and audience experience.
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
Most social media networks boosted live shopping during this year’s holidays. It is because many people are falling in love with live streaming. Facebook Business
Here are more updates from YouTube. Last week, YouTube announced that it will be making the dislike counts private. The platform also enabled auto-chapter search.
After acquiring the Squad video app, Twitter enters a partnership with ViacomCBS. Viacom CBS is the global media agency that houses a portfolio of popular
Here’s a big announcement from YouTube! To promote a more respectful interaction within the video-sharing platform, it is turning YouTube dislike counts private. This means
Shorts are in the spotlight! They are becoming a favorite among YouTube creators and users. So, the platform is expanding direct access to YouTube Shorts
Every social media platform today engages in live streaming. It is because of its rising popularity since the pandemic outbreak. Facebook spearheaded live shopping Fridays.
YouTube Shorts have come a long, long way! After it was globally launched in September 2020, the TikTok clone received $100 million in funding from
Sharing links in Instagram Stories is now available to everyone! Currently, links in Stories can only be accessed by Instagram accounts with 10,000 followers and
YouTube Shorts celebrated its 1st anniversary last September 2020. As such, the platform published an infographic of what they learned about Shorts. Shorts are 60-second
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.