Introducing Facebook Reels to All Users in the US
October 8, 2021
Here’s good news to all Facebook users who love short video clips! Introducing Facebook Reels to all users! Reels are 60-second music clips similar to
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
YouTube Makes $100 Million Shorts Fund Available to More Countries
October 8, 2021
YouTube is set to boost the usage of Shorts. They are TikTok-like clips accompanied by audio clips. Recently, the largest video-sharing platform launched a Shorts
Video Action Campaigns on YouTube CTV
October 8, 2021
More and more YouTubers are spending their time on CTV. Around 120 million Americans viewed CTV shows and videos on the big screen last December
The Integration of Facebook Business Suite with Vimeo
October 8, 2021
It will now be easier to create engaging video ads on Facebook. Today, the king of social media announces the integration of Facebook Business Suite
Expanding the Availability of YouTube Super Chat and Super Stickers
October 6, 2021
Remember Super Chat and Super Stickers? YouTube is expanding the availability of these two features to 7 new countries. These are: Caicos Islands French Guyana
Montage – Converting Instagram Stories to Reels
September 14, 2021
Do you want to easily convert Instagram Stories into Reels? Then, here is what you are waiting for! Instagram is now working on Montage –
Expanding Access to YouTube Community
September 13, 2021
YouTube is expanding its access to community posting among creators with only 500 followers. As YouTube theater takes the stage and YPP reaches 2 million
YouTube Theater Takes the Stage
September 6, 2021
YouTube is the world’s largest video-sharing platform. Recently, its partner program for creators has reached 2 million memberships. Today here’s another new to you by
Introducing Live Streaming for LinkedIn Learning
September 2, 2021
LinkedIn is reimagining its video features recently. The platform announced that Stories will no longer be available by the end of September 2021. But here’s
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.