The End of LinkedIn Stories
September 1, 2021
In September 2020, LinkedIn globally launched its Stories feature. It is a short video clip of up to 20 seconds that stays on a LinkedIn
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
YouTube Partner Program Celebrates Milestone of 2 Million Creators
August 24, 2021
YouTube Partner Program now celebrates a milestone of 2 million creators! Launched in 2007, YPP helps creators build a community of followers, engage with global
Video Chapter Search – A New Phase of Searching on YouTube
August 18, 2021
YouTube is introducing new ways to easily find content. Video chapter search is a new phase of searching on YouTube. The platform’s library of content
YouTube Promotes Shorts
August 12, 2021
YouTube sets out to beat TikTok! The platform now promotes Shorts. After launching a Shorts fund to reward creators with unique and viral Shorts clips,
YouTube Autocomplete Hashtags, Dark Mode, and Real-Time Insights
August 11, 2021
Here’s a quick and succinct set of updates from YouTube’s Ads Policy Manager, Conor Kavanagh! At YouTube’s Creator Insider, Connor announces that YouTube adds autocomplete
Introducing the New Creator Website in YouTube
August 6, 2021
Introducing a new look on YouTube’s Creator website! After officially launching the creator’s Shorts fund, the platform simplifies everything you need to earn money through
YouTubes Shorts Fund Is Here
August 4, 2021
Remember YouTube’s Shorts Fund for creators? It was introduced by the video-sharing platform last January. After expanding the access of Shorts globally, YouTube officially launches
Enabling Polls and Trailers on YouTube Live Streams
August 3, 2021
Here’s some great news from YouTube’s Creator Insider channel! YouTube now enables polls and trailers on live streaming. Trailers enable creators to add a 15-second
Introducing Display and Video 360 on YouTube
July 26, 2021
With millions of people now watching online streaming content on their TV sets, YouTube introduces new “Display and Video 360” insights. This is to help
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.