The Expansion of YouTube Shorts to More Countries
June 11, 2021
Short-form videos are taking over social media this 2021. Social media users love watching babies’ first time, food recipes, pet videos, etc. When it comes
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
YouTube’s New Video Editing Process
June 9, 2021
Here’s YouTube’s new editing process! YouTube recently rolled out living room impressions and new members metrics. It also enabled pre-publishing check tools for copyright issues.
Expanding Reels Ads to More Nations
June 7, 2021
It’s no surprise, after launching a TikTok copycat, Instagram is now using it for advertising. Reels are short music clips with a remix option that
New Analytics and Membership Metrics on YouTube
June 7, 2021
Calling all YouTube creators and marketers! Here are some new analytics and membership metrics on YouTube. These include a new member’s tab, 2 new cards
New Monetization Features for Gaming Creators on Facebook
May 31, 2021
Creators are the heart and life of every social media platform. They are the ones who create engaging content to make the audiences visit a
YouTube Funds Shorts Creators with $100 Million
May 12, 2021
It seems that YouTube is focusing on enhancing short-form video content. Last January, the platform started beta-testing Clips. It is a fun way to share
YouTube Rolling Out Clips to More Users
May 12, 2021
Here’s some exciting news from YouTube’s weekly news flash. Connor announces that YouTube is rolling out Clips to more users. Clips are a short video
Testing Timed Comments Display Options on YouTube
April 30, 2021
Last March 2021, YouTube conquered connected TV viewing. Living room impressions were added to the platform’s analytics. To improve marketing results, it also rolled out
You Can Now Turn Off Your Audio and Video on IG Live
April 29, 2021
Instagram Live is getting trendier! You can now convert it into a Clubhouse room. Instagrammers can now turn off their audio and video while doing
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.