Last March 2021, YouTube conquered connected TV viewing. Living room impressions were added to the platform’s analytics. To improve marketing results, it also rolled out new pre-check tools when uploading videos. While product tags allowed creators to further monetize their content. So, what’s the latest? Testing timed comments display options on YouTube.
YouTube announces that they are now testing timed comments to a group of random users from the US. The test aims to identify how and when users commonly engage while watching a video clip. YouTube also wants to discover the best conversations happening within the platform. Users who want to check if they are included in the test group can go to the comments section of their YouTube app. Tap the “Sort” button and check if “Timed Beta” is included in the options. Testing timed comments display options on YouTube begins 30 April 2021.
Implications for Marketers:
YouTube timed comments are a new way for brands to discover how and when viewers engage in a video clip. As such, they could schedule the best time to play video ads. This can make YouTube, all the more, an effective platform for marketing. Using Clips to highlight the fun segment of a video and Shorts, YouTube’s TikTok version, knowing when to pitch these features can boost awareness and conversion.