Liven up Your Fleets with Background Images or Videos
April 26, 2021
The main goal of Twitter is to serve public conversations. People go to the platform to look for news and trends. It is where open
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
YouTube Reports a 49% Jump in Ad Revenue for Q1 of 2021
April 21, 2021
YouTube reports a 49% jump in ad revenue for Q1 of 2021. The platform credited the growth to YouTube TV and Shorts. According to Neal Mohan,
Zoom Video Calls on Facebook Portal
April 7, 2021
In 2018, Facebook launched a brand of smart devices with a built-in Alexa AI. Every Portal device needs a Facebook account to work. A Portal
Adding the Green Screen Option of Facebook Stories
April 7, 2021
Did you get the chance to watch a Star Wars movie? These movie sequels won multiple awards for special effects. The technology they use is
Living Room Impressions Will Now Appear on YouTube Analytics
April 7, 2021
Living room impressions will now appear on YouTube Analytics! In YouTube’s weekly news flash last 10 March 2021, Creator Insider announced an exciting addition to
Testing Remix Option on Instagram and Snapchat
April 7, 2021
Are you a TikTok fan? Are you familiar with TikTok duets? Well, duets allow you to use another video to play alongside your video clips.
Google Video Experiments to Improve Marketing Results
April 6, 2021
Video marketing is a clear winner last 2020. The lockdowns and social distancing measures brought about by COVID-19 made everybody online. Today, 60% of businesses
New Checks Tool on YouTube
March 17, 2021
Have you ever thought about how creators upload YouTube videos? What’s their major headache while doing so? With lots of videos uploaded on YouTube, there
Instagram Experiments on Multi-Style Auto-Caption for Stories
March 9, 2021
Are you a social media manager? Then, here’s a new feature on Instagram that you will surely love! The platform is now experimenting on multi-style
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.