Did you get the chance to watch a Star Wars movie? These movie sequels won multiple awards for special effects. The technology they use is called chroma keying or green-screen effect. Today, Facebook Stories is testing to add a green screen option.
As retweeted by Mamun Billah, a self-confessed tech lover, Facebook users can now overlay their Stories video clips on a selected image or video background in their camera roll. After clicking “Create a Story”, they can now see a green screen function on the “Change Background” option. Users can tap the screen to add a background image or hold it for a second or two to add a video background. Afterward, they can film the Stories video clips anywhere using these replaceable backgrounds. A green screen function is a creative tool available on Instagram. Facebook is now in the process of integrating it on the platform.
Implications for Marketers:
Adding the green screen option on Facebook Stories is one way of enhancing its AR effects. Once they are officially rolled out, they can be a creative option to power up a brand’s content and feeds. Green screen can also be a potential branding tool by adding relevant background images related to its theme.
Facebook is testing a new ‘Green Screen’ option for its Stories feature, a technology similar to chroma keying used in award-winning films like Star Wars. As shared by tech enthusiast Mamun Billah, this new feature allows Facebook users to overlay their Stories video clips with a selected image or video background from their camera roll. Users can access the green screen function from the ‘Change Background’ option, and then film their Stories against these replaceable backgrounds. Once officially launched, the green screen option, already popular on Instagram, will not only enhance the augmented reality effects on Facebook Stories but also provide a creative tool for marketers to boost their brand’s content and feeds with relevant background themes. For more details, refer to ‘Facebook Green Screen’ on the official site.
