Replaceable Backgrounds on Google Meet

Replaceable Backgrounds on Google Meet

Table of Contents

Google Meet launches replaceable backgrounds on video calls. Just like the recently introduced Snapchat’s local lenses, users can customize their background while on a live broadcast or call. MediaPipe powers replaceable backgrounds. They may either be handpicked or uploaded by a user. Handpicked images include an abstract environment, office locations, and famous landmarks. Changing a Google Meet background is as easy as 3-steps;

  • Click “Change Background”
  • Select or upload your preferred background
  • Click Add

Google Meet also allows hiding the user’s live environment by joining “background blur.” What’s best? These built-in capabilities don’t need an extension or software download. 

Implications for Marketers:

The replaceable background in Google Meet is a great way to inject fun during a live broadcast or video call. Besides, it’s free. With a record of 235 million Google Meet daily users, marketers should consider it as a campaign option. As Google adds new tools for digital campaigns, brands can now fulfill their marketing objectives in different ways.

Reference: https://ai.googleblog.com/2020/10/background-features-in-google-meet.html

Share this: