In 2018, Facebook launched a brand of smart devices with a built-in Alexa AI. Every Portal device needs a Facebook account to work. A Portal device’s augmented camera and voice command make it easy for everyone to initiate a video call. With an augmented camera, the device can track people’s movements. It automatically focuses the camera on the user during a Messenger or WhatsApp video call. While its voice command allows users to make a call hands-free. Today, Zoom video calls are now on Facebook Portal.
During the COVID-19 outbreak in 2020, the demand for video calling has risen significantly. This is the reason why Facebook added other video call apps in Portal including:
The latest addition is Zoom, a leader in cloud-based communication. As of 07 April 2021, Portal users can create and join Zoom video calls using their Portal TVs. It can accommodate up to a hundred participants. Zoom video calls in Portal TV can keep themselves within a frame while multi-tasking. They can also minimize background noise to enhance their audio during the call. These are the advantages on top of minimizing cookies and extra spaces on your desktop or laptop.
Implications for Marketers:
Zoom video calls on Facebook Portal make it easier for those working from home to collaborate with their teams. For marketers, Zoom video calls on Facebook Portal can be a great platform for how-tos, product presentations, and unboxing webinars.