Ryan’s World is Still YouTube’s Top Earner for 2020
January 8, 2021
The other YouTube channels who make it on the top earner list are: MrBeast by Jimmy Donaldson = $24 million Dude Perfect by Coby and
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
Introducing the Shorts Button Among YouTube Users in India
January 6, 2021
Do you want to do some TikTok moves on YouTube? Then you can use YouTube Shorts. It’s a short vertical video clip you can upload
Low-Production Videos Impact Instagram
January 5, 2021
Low-production videos impact Instagram! Have you seen Dunkin’ Doughnut’s latest videos on Instagram? With just a cutting board and a knife, they were able to
YouTube Live Streaming Now Supports HDR
December 25, 2020
Do you enjoy watching High Dynamic Range videos on YouTube? Well, you will now enjoy the same viewing experience in YouTube Live Streams. Back in
Shopping Tags on Instagram’s Short-Form Videos
December 18, 2020
Shopping tags on Instagram’s short-form videos? That’s true! Instagram now allows adding shopping tags on Reels. Reels was launched in Brazil on 12 November 2019.
Instagram Rolls Out New Creative Tools for Videos
December 18, 2020
Ever use Instagram Reels or Stories? We’ve got great news! Instagram rolls out new creative tools for videos. You can use these tools to make
Facebook Watch to Stream Exclusive Cricket Match
December 15, 2020
Sports telecasts now dominate the digital world. In the U.S. alone, 154.4 million viewers watch them every month. App-based sports streaming and subscriptions are gaining
Announcing YouTube Top Ads Leaderboard for 2020
December 9, 2020
Announcing YouTube Top Ads Leaderboard for 2020. It’s a list of the platforms most liked, shared, and viewed video ads. First off, YouTube celebrated its
YouTube to Insert Non-Monetized Ads on Videos
November 27, 2020
Calling all YouTube Creators!!! You must check this out. YouTube will now insert non-monetized ads on videos. This means that even if you’re not registered
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.