Sports telecasts now dominate the digital world. In the U.S. alone, 154.4 million viewers watch them every month. App-based sports streaming and subscriptions are gaining popularity globally. To keep up with the trend, Facebook Watch will now stream an exclusive cricket match.
Facebook partners with Sony Pictures Network India to feature the Indian National Cricket Team’s Australian tour. This video-on-demand exclusive will telecast from 27 November 2020 to 19 January 2021. Each exclusive cricket match can be accessed via Facebook Watch under the Facebook Page of Sony Sports India. The live sports telecast will highlight the best catches, best wickets, in-play moments, and the man-of-the-match. The partnership aims to boost viewership on Facebook Watch among sports enthusiasts in India and globally.
Implications for Marketers:
The streaming of exclusive cricket matches on Facebook Watch is an experiment to boost viewership through live sports telecasts which are very popular nowadays. For marketers, this can be a new tool to increase brand engagement. Partnering with popular sports events via Facebook Watch has great potential. With 1.25 billion people using such a feature monthly, it’s the perfect way to watch a huge crowd and convert them into customers.