Post Malone’s Exclusive Video Now on Facebook Watch
November 20, 2020
Looking for a new Messenger experience on Instagram? Do you want to watch Grammy’s favorite rapper host a pong league? Post Malone’s exclusive video is
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
Facebook Experimenting Motion Effects on Still Images
November 9, 2020
Do you want to animate photos on your Facebook page? The platform is now experimenting with motion effects on still images. It’s like Google’s URL2Video,
Google Introduces Shoploop, a New Video and Review Platform
November 8, 2020
Effective 16 July 2020, Google introduces Shoploop, a new video and review platform. It showcases short-form videos below 90 seconds. Users can also try participating
Replaceable Backgrounds on Google Meet
November 6, 2020
Google Meet launches replaceable backgrounds on video calls. Just like the recently introduced Snapchat’s local lenses, users can customize their background while on a live
Converting Web Pages Into Short Videos via Google
November 6, 2020
Do you want to turn your website content into multimedia content? Google is now experimenting with converting web pages into short videos. Recently, Google enhanced
Snapchat Releases 20/20 Vision for Mobile Videos
November 3, 2020
Snapchat is a potential messaging app for digital marketing. Its daily average users are around 239 million. Snap Inc., together with the National Research Group,
YouTube Adds Stories Insights on Its Creator Dashboard
October 22, 2020
Major changes in YouTube give Creators a better view of how videos are performing on the platform. It answered some algorithms and video distributions FAQs.
Official Music Videos on Facebook Watch
October 22, 2020
Last 14 July 2020, Facebook added an official music video library for music publishers. The platform is dedicated to building its video services. Facebook Watch
Twitter Shows Impact of Mixed Video Ads
October 22, 2020
Around 92% of brands consider video ads as an important marketing strategy. They typically result in positive ROI. As such, Twitter allies with Magna Global
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.