Snapchat Adds Local Lenses to Its AR Tools
October 22, 2020
Snapchat is an image and video messaging app founded in 2011. It now has around 314.6 million users globally. 86% of its users are the
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
Find Videos Using Facebook Watch
October 22, 2020
Facebook Watch is a video-on-demand service with 1.25 billion monthly active users. It uniquely features a sharing function on the Facebook platform. Last 31 July
Instagram Brings Paid Badges in Live Streaming
October 22, 2020
Creators bring Instagrammers together and connect with their fans through creative content. They are the inspirations of Instagram communities. Since May 2020., the platform is
A Guide to IGTV Marketing
October 22, 2020
IGTV means Instagram television. It’s a downloadable app integrated with an Instagram account. It has been a hit in 2019. In the past few months,
Pro-Tips on Facebook‘s Video Playlists and Series
October 22, 2020
Facebook’s Creator Studio team focuses on ways to better publish, organize, and discover video content. With Facebook Watch as a growing video destination, the team
Instagram Adds New ‘Reels’ Features
October 12, 2020
Now that Instagram has set up ‘Reels’ to compete with the social media giant TikTok, it has added even more features to make it more
YouTube Takes Steps to Combat Negative Comments
October 12, 2020
In an effort to keep YouTube a positive space, the video sharing platform is testing out two new features to combat potentially harmful comments. They
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.