Introducing YouTube’s “Super Thanks”
July 21, 2021
Introducing YouTube’s “Super Thanks”! This is the latest addition to YouTube’s Supers family, a feature for content monetization among creators. Creators are the heart of
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
YouTube Challenges BTS Fans with “Permission to Dance”
July 20, 2021
YouTube challenges BTS fans with “Permission to Dance.” This is a YouTube Shorts competition to replicate the 7-member boy band’s dance moves. Shorts was a
YouTube Officially Rolls Out Automated Video Chapters
July 19, 2021
Here’s another great piece of news from YouTube Insider. Conor Kavanagh, YouTube’s Ads Policy Manager, announces that YouTube Shorts will now be available to all
New to You by YouTube
July 12, 2021
Here’s something new for you! YouTube launches a new feature at the YouTube mobile app homepage. The new feature is not a YouTube Studio feature
New Channel Guidelines Under Experiment in YouTube
July 8, 2021
YouTube is currently experimenting with new channel guidelines. This is to help creators manage comments and conversations within their channels. Besides copyright protection, potentially harmful
A Better Experience with YouTube TV 4k Plus Package
June 30, 2021
Here’s good news to YouTubers who love sport! A better experience awaits you with YouTube TV 4k Plus Package. With a 4k resolution and 5.1
The First Ever YouTube Small Biz Day
June 21, 2021
Here’s great news for YouTubers! On the 24th of June, YouTube will celebrate its 1st ever Small Biz Day. This is in line with Google’s
Shorts Analytics Experiment on YouTube
June 18, 2021
A Shorts Analytics experiment was recently announced in YouTube’s weekly news flash. Abhinav Singh, a program manager at YouTube, relayed some YouTube updates via the
Easier Copyright Protection for YouTube Creators
June 14, 2021
The new copyright protection tools for YouTube creators were announced by Fabio Digiacomo, the Copyright Product Manager of YouTube. In this week’s Creator Insiders video,
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.