The End of YouTube Originals
January 20, 2022
It is saddening to hear about the end of YouTube Originals. Robert Kyncl, YouTube’s Chief Business officer, made the announcement recently. Based on recent video
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
A New Media Kit for YouTube’s BrandConnect
January 18, 2022
YouTube’s Media Kit houses your banner, bio, demographics, and key stats of your channel data. The new “Audience information” tab will show aggregated info about
YouTube’s Top Earners of 2021
January 18, 2022
Ryan Kaji is no longer the top 1 earner in YouTube. His YouTube channel, Ryan’s World has been consistently number 1 on YouTube’s yearly top
Understanding YouTube Video Performance with New Filters
January 13, 2022
YouTube is back with some more updates for the new year! After enabling comment filters and search insights, the platform focuses on understanding video performance
Expanding Live Streaming Badges to More Instagram Creators
January 10, 2022
Remember live streaming badges on Instagram? They are paid visual replies, a heart icon showing on a viewer’s comment during live streams. Today, the platform
YouTube Is Testing Customizable Comments for Super Thanks
January 6, 2022
Here is one more super update from YouTube that happened before 2021 ended. YouTube is testing customizable comments for Super Thanks. Last July, it was
Nugget Cheers for Messenger Group Calls
December 24, 2021
The year-end is coming, and Facebook introduces a new twist on its AR effects in Messenger. The platform adds “nugget cheers” for Messenger group calls.
New Updates on YouTube Mobile Studio
December 21, 2021
YouTube announces new updates on YouTube mobile studio! Comment Filters The new comment filters now allow creators to search the following: Comments with a question
Expanding YouTube Shorts Fund to 70 More Regions
December 21, 2021
Here’s one more good news among Shorts creators! After announcing the top creators and videos for 2021, YouTube is now expanding the Shorts fund to
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.