The year-end is coming, and Facebook introduces a new twist on its AR effects in Messenger. The platform adds “nugget cheers” for Messenger group calls. It is a new AR effect that groups can use to celebrate the new year.
When in a Messenger or Instagram group video call, tapping the smiley face icon for group effects will show a new nugget cheers option. Once clicked, an AR effect will feature champagne and chicken nuggets welcoming 2022 on your screen. Such an effect was designed by Cosmopolitan for Facebook.
Implications for Marketers:
Facebook houses around 150 AR effects for its Messenger group calls. Nugget cheers is an interesting addition for the coming new year. Marketers can use them to connect and engage with their prospects and clients to add a festive atmosphere.
