Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
Define the audience, message, deliverables and practical constraints.
Review the factors that shape a production scope.
Match short-form formats to your viewing channels and objectives.
Choose an approach suited to what you need to explain or show.
Prepare the broadcast, venue, contributors and audience experience.
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
Instagram lets live streamers add moderators! This is a long overdue request from Instagrammers. After expanding live stream badges, the remix option, and visual replies
Meta is set to win back the millennials. After the full launch of Facebook Reels, the platform now turns Tuesday nights as VR games night.
YouTube is set to make the viewing experience better and better. The platform greatly improved its Channel Analytics and continues to do so. It is
Last year, Instagram Chief Adam Mosseri announced that the platform is no longer a photo-sharing app. Instead, it became a photo-and-video-sharing one. This year, the
Here’s a new way to watch videos on Instagram after the full launch of sharing IG Reels to Facebook. Instagram announces that it will be
Here’s a Sneak Peek of YouTube’s 2022 Analytics! Robin Zueger, Product Lead of the YouTube Analytics team, gives a quick recap of what their team
Instagram set up Reels in 2020 to compete with Tiktok clips. Reels are 60-second music clips. Afterward, Instagram also enabled branded content and shopping tags on Reels. By the end
YouTube’s top 2022 priorities include collaboration, commerce, and communities. To improve users’ experience, the platform enabled new guides on how to combat misinformation. It also
A major challenge among social media networks is combatting the spread of fake news and harmful content. That is why one of YouTube’s top priorities
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.