New Search Insights on YouTube
April 18, 2022
Here are new search insights from YouTube. Remember the platform testing search insights last December 2021. Under the channel analytics, it appears as “viewers searches”
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
New Editing Tools for Instagram Reels
April 4, 2022
Last year, Adam Mosseri, Instagram Chief, announced Instagram’s switch to photo-and-video-sharing. Since then, the platform focuses on upgrading its video features and tools. After introducing
Share YouTube Links in a Snap
April 1, 2022
Short clips and videos are now integral parts of social media marketing. YouTube recently allowed free TV streaming, Twitter enabled faster video uploads, while Instagram
Profile Rings on YouTube Live Streams and Stories
March 31, 2022
Here’s a new feature for YouTube audiences. After focusing on improving analytics, enabling Go live together, and Shorts shelf, the platform now aims to encourage
A Sneak Peek of YouTube’s Timed Reactions
March 31, 2022
Recently, YouTube allowed free TV streaming. The platform also enabled “Go Live Together.” To encourage more interactions, YouTube now enables timed reactions. Here’s a sneak
Twitter Watch Parties for Halo TV Series
March 25, 2022
Gaming is a rising trend among Twitter communities. That is why the platform partners with Viacom CBS to host watch parties for the Halo TV
Free TV streaming on YouTube
March 24, 2022
Recently, YouTube gave a sneak peek on Go Live Together. It is a live broadcast that allows creators to invite a guest. That is after
A Preview of Go Live in YouTube
March 21, 2022
Here’s a preview of Go live together on YouTube! It may be the reason why the platform is changing its data and insights. YouTube’s 2022
Faster Twitter Video Uploads Through Android 9+
March 21, 2022
Video is a very important element of digital marketing today. That is why most social media platforms work on improving their video tools. Twitter, for
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.