New Reels Creative Tools
June 7, 2022
Meta is making it easier to create, edit, and schedule Reels. Reels are TikTok-like music clips, the fastest-growing content on Meta today. That is why
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
Enabling YouTube Comments Panel and Teaser on Desktop
May 26, 2022
Here’s to building YouTube of the future. Besides enabling an activity graph and segmented analytics per video content, the platform is now enabling a comments
Segmenting YouTube Analytics Per Content Types
May 23, 2022
Remember YouTube’s sneak peek at its 2022 analytics? It aims to separate search insights per content type. Today, the platform is segmenting YouTube analytics per
New Video Activity Graph on YouTube
May 19, 2022
YouTube is back on the game! After receiving a brand safety distinction from the MRC, the platform enabled a green screen option for Shorts and
Building YouTube of the Future
May 19, 2022
YouTube recently join the Upfronts. It is a mid-May event for digital and linear TV advertisers held every year. The platform hits the Upfront spotlight
Rolling Out YouTube Membership Gifting
May 16, 2022
Membership gifting is a highly requested feature of YouTube. That is why the platform is now rolling YouTube membership gifting. It is now under test
YouTube Receives MRC Brand Safety Distinction
May 16, 2022
YouTube’s 2022 goals are collaboration, commerce, and community. Based on these goals, the platform doubled its efforts in encouraging respectful interactions and tackling misinformation for
Updating Green Screen Options for YouTube Shorts
May 12, 2022
YouTube Shorts is getting more popular. The Shorts shelf is now on trending pages. Even Short ads are being tested on Google. To make Shorts
Expanding the Sharing of YouTube Clips
May 12, 2022
Remember YouTube Clips! YouTube Clips are 60-second automated video chapters mainly intended for gaming channels. By next week, the platform is expanding the sharing of
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.