YouTube Shorts is getting more popular. The Shorts shelf is now on trending pages. Even Short ads are being tested on Google. To make Shorts more engaging, the platform is updating it with green screen options.
A green screen is a post-production effect that creators can access in two ways. First, select the create button and choose the green screen. Second, you can click the 3-dot menu in a Shorts player and choose the green screen option. You can then upload a customize video background from your gallery, an existing Short, or a video.
Implications to Marketers:
Marketers can take advantage of the green screen option to create engaging Shorts ads. It can make them more engaging and significantly improve the buying decisions of viewers.