Recently, Google reported its earnings for Q1 of 2022. The report showed 30 billion daily views for YouTube Shorts. Shorts are 60-second video clips imitating TikTok, just like Instagram Reels. If Reels is testing overlay ads, Google is currently testing Shorts ads.
Google recorded a steady revenue of $88 billion in Q1 of 2022. A large part of the sales came from cloud and search ads. That is why they are currently testing Shorts ads to complement these searches. As the CEO of Alphabet and Google, Sundar Pichai noted that they are testing Shorts ads with products like App Install and Video Action Campaigns. He did not divulge any further detail. But this is something brands and businesses should keep an eye on.
Implications to Marketers:
Shorts ads are a great way to create engaging video clips. With the popularity of short-form videos today, they can significantly boost awareness, engagement, and sales.