Introducing YouTube Shorts Shelf

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One of YouTube’s top 2022 priorities is Shorts. Recently, the platform launched Valentine’s campaign encouraging creators and users to share love notes via YouTube Shorts. Today, YouTube is introducing the Shorts Shelf.

YouTube is introducing a Shorts Shelf to improve the viewing experience. YouTube’s Ads Policy Manager, Conor Kavanagh, announces the addition of a dedicated Shorts Shelf under the channel pages of the YouTube desktop. Shorts Shelf brings parity to a viewer’s mobile experience. It will display each Shorts clip as a separate element. The shorts shelf will roll out to 100% of creators with Shorts content.

Implications for Marketers:

Shorts Shelf is a great way to showcase the most engaging Shorts content for both brands and creators. Marketers can never go wrong using a Shorts video strategy with a record-breaking of 5 trillion accumulated views.


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