A major challenge among social media networks is combatting the spread of fake news and harmful content. That is why one of YouTube’s top priorities is community protection. To improve your experience on YouTube, the platform tackles its misinformation challenges and efforts.
Tackling misinformation challenge in YouTube evolves around three categories:
- Catching misinformation before it goes viral.
- The cross-platform problem – addressing shares of misinformation.
- Ramping up our misinformation works around the world.
First off, YouTube adopts automatic detection of fake news and misinformation. The platform is now adding more classifiers, keywords, and languages to level up its machine learning.
Second, one big challenge for YouTube is cross-platform sharing. To combat the spread of misinformation, the platform is finding ways to break the link of borderline videos to avoid the spread of misinformation without violating the freedom of information. This is through interstitials, an extra pause before a viewer shares or watches content.
Last, YouTube adds more teams per region to monitor misinformation issues. At the same time, it partners with broadcasters as fact-checkers.
Implications for Marketers:
YouTube tackles misinformation challenges to promote trust within the community. Trust can make it easier for marketers to connect with target customers in the YouTube marketplace.