During Valentine’s Day, YouTube launches a Shorts campaign. The platform encourages creators and users to share their love notes via YouTube Shorts. Shorts are TikTok clones. They feature a 60-second engaging music clip.
YouTube launched two Shorts campaigns
Recently, YouTube launched two Shorts campaigns. These are the Shorts album of Ed Sheeran and the “I’ll keep it Short” by Camila Cabello. YouTube’s Valentine’s Day Shorts campaign features a custom green screen background with the hashtag #LoveNotes. It encourages creators to take the lead in sending love via YouTube Shorts
Implications for Marketers:
Share love notes via YouTube Shorts! During holidays and special events, marketers can use such a feature to boost engagement and revenue. As short music clips take center stage, it is wise to ride with the trend to promote brand awareness.