Shop Live on Instagram on Valentine’s Day! Instagram live shopping allows multi-hosting and scheduling. It also expanded the availability of badges to more creators. This Valentine’s Day, Paige DeSorbo, an actress and fashion pro will host a live shopping event.
The event will start at 2 PM PT/5 PM ET on the 14th of February. Kristie Dash, a New York-based journalist will join Paige to share the latest treat yourself trends on Instagram. Other special guests for the event include Brad Goreski, Cici B, Craig Conover, Dominique Perkowski, Kelli Anne, Tefi Pessoa, Uche Nwosu, Clinton Moxam, and Uma Elizabeth.
Among the featured brands are:
Expect to get at least a 20% discount as you shop Live on Instagram on Valentine’s Day.
Implications for Marketers:
Shop Live on Instagram on Valentine’s Day is a great opportunity for brands to showcase their love offerings. For marketers, it may be worth participating in the event o find live shopping inspirations and tips.
Reference: https://about.instagram.com/blog/announcements/shop-live-on-instagram-this-valentines-day
