Updating Reels’ Rewards
May 11, 2022
Instagram recently enabled many changes on Reels. First, the platform increased the length of Reels to 90 seconds. It is also testing full-screen Reels posts
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
Testing Full-Screen Posts & Reels on Instagram
May 6, 2022
Instagram is back on track! After introducing Reels Overlay Ads and Reels templates, the platform is currently testing full-screen posts and Reels. In March, Alessandro
Expanding Instagram Reels Length to 90 Seconds
May 4, 2022
There is more way to go for Instagram Reels. Being the top competitor of TikTok, Instagram continuously finds ways to improve Reels. The platform enabled
Testing Shorts Ads on Google
May 4, 2022
Recently, Google reported its earnings for Q1 of 2022. The report showed 30 billion daily views for YouTube Shorts. Shorts are 60-second video clips imitating
The Expansion of YouTube Super Thanks
April 27, 2022
Remember YouTube’s Super Family? It includes Super Chats, Super Stickers, and Super Thanks. All these features serve as extra revenue streams for creators. The latest
Introducing Reels Overlay Ads on Instagram
April 26, 2022
Reference: https://twitter.com/alex193a/status/1517200263026819072 #reels overlay ads #in video overlay ads
Introducing Instagram Reels Templates
April 25, 2022
Today, Reels are the main competitor of TikTok clips. Reels are 60-second music videos on Instagram. The platform also introduced Montage, a tool for converting
YouTube Shorts Shelf on Trending Pages
April 22, 2022
YouTube launched Shorts last 2020. They are short-form videos imitating TikTok clips. As one of their top priorities, the platform encouraged the Shorts campaign and introduced the Shorts
Enabling Subtitle Editors on YouTube
April 18, 2022
YouTube continuously experiments with features and tools to better access video content. Recently, the largest video-sharing platform enabled sharing YouTube links in a snap. The
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.