Today, Reels are the main competitor of TikTok clips. Reels are 60-second music videos on Instagram. The platform also introduced Montage, a tool for converting Stories into Reels. Recently, Meta enabled Facebook Reels. Today, it is introducing the Instagram Reels Templates.
Reels Templates allow creators to recreate an existing reel into a new one. By tapping the 3 dots on the top right-hand corner of a Reels clip, the creator can choose to “Recreate the reel” as a Reels template. The update is currently available to selected Instagram creators.
Implications to Marketers:
Reels templates make it easier for marketers to create new Reels and get inspiration from trending Reels clips. Moving forward, it can help brands boost conversion and engagement on Instagram.