Introducing Instagram Reels Templates

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Today, Reels are the main competitor of TikTok clips. Reels are 60-second music videos on Instagram. The platform also introduced Montage, a tool for converting Stories into Reels. Recently, Meta enabled Facebook Reels. Today, it is introducing the Instagram Reels Templates.

Reels Templates allow creators to recreate an existing reel into a new one. By tapping the 3 dots on the top right-hand corner of a Reels clip, the creator can choose to “Recreate the reel” as a Reels template. The update is currently available to selected Instagram creators.

Implications to Marketers:

Reels templates make it easier for marketers to create new Reels and get inspiration from trending Reels clips. Moving forward, it can help brands boost conversion and engagement on Instagram.

Reference: https://techcrunch.com/2022/04/22/instagram-tests-a-templates-feature-which-allows-you-to-copy-formats-from-other-reels/

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