Instagram set up Reels in 2020 to compete with Tiktok clips. Reels are 60-second music clips. Afterward, Instagram also enabled branded content and shopping tags on Reels. By the end of 2020, the platform is testing Reels to be available on Facebook. Today, it is the full launch of Facebook Reels. The launch applies to Facebook for Android and iOS users globally.
Facebook Reels will show on the top panel of Stories in the main tab
They will also be visible in Facebook Groups and the newsfeeds. Sers can also share Instagram Reels to Facebook. Facebook also launches a Reels Play bonus program to incentivize quality Reels creation of up to $35,000 per month. Plus, the king of social media is also testing adding banner and sticker ads to help creators earn revenue through Reels.
Implications for Marketers:
Reels are a great way for marketers to boost brand awareness and engagement. Fully launching Facebook Reels means expanding reach to both Facebook and Instagram.
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