YouTube continuously experiments with features and tools to better access video content. Recently, the largest video-sharing platform enabled sharing YouTube links in a snap. The platform also enabled automated video chapters and video chapter searches. Recently, the platform makes some changes to its mobile studio by enabling subtitle editors.
Subtitle editors on YouTube appear as a permission role within the dashboard. Once enabled, it will allow creators to delegate the creation and editing of video chapters to third-party apps. They can help better manage suitable captions for a video clip.
Implications for Marketers:
Enabling subtitle editors on YouTube can help marketers easily manage their video ads and campaigns. Having third-party apps as experts to create and edit video chapter captions can boost engagement and reach.