Here are new search insights from YouTube. Remember the platform testing search insights last December 2021. Under the channel analytics, it appears as “viewers searches” on the research tab. One of YouTube’s 2022 priorities is to break up analytics for creators to create and plan content in growing their audiences. Search insights will allow them to see what YouTube viewers are craving.
YouTube’s Ads Policy Manager, Conor Kavanagh announces the update via the Creator Insider channel. He said that it will initially be available in English terms on creator desktops within Australia, Canada, India, the UK, and the US. The new feature will roll out by the end of April. Hopefully, it will be made available to more languages and regions within the year.
Implications for Marketers:
The new search insights from YouTube can help marketers discover the content that their target audiences are looking for. As such, it can help them better shape their YouTube marketing strategies.