Instagram recently enabled many changes on Reels. First, the platform increased the length of Reels to 90 seconds. It is also testing full-screen Reels posts and overlay ads. For now, Instagram is updating Reels rewards.
Meta introduces the Reels Play bonus programs. It consists of different challenges where creators can level up. Once a creator finishes one challenge, a next-level challenge starts within the month. The challenge goes back to level one as a new month comes in. Through the updated Reels rewards, a creator can earn up to $4,000 per month.
Implications to Marketers:
Keeping Reels creators who come up with outstanding Reels is the goal of Instagram for updating Reels’ rewards. For marketers, it means more collaboration opportunities to promote products and services via Reels.