Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
Define the audience, message, deliverables and practical constraints.
Review the factors that shape a production scope.
Match short-form formats to your viewing channels and objectives.
Choose an approach suited to what you need to explain or show.
Prepare the broadcast, venue, contributors and audience experience.
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
YouTube knows that comment spam and identity-related abuse are major concerns among creators. That is why the platform continuously creates tools to better protect users
Recently, Meta added new ways to create Facebook and Instagram reels. Instagram Reels were launched in 2020 while Facebook Reels came in last February 2022.
After YouTube segmented analytics per content type, the platform now enables new tweaks on YouTube Shorts analytics. Shorts are like TikTok music clips. In the
YouTube is looking to remind creators about their channel performances. The platform recently segmented its 2022 analytics per content type. It made data analysis easier
As part of building YouTube of the future, YouTube launched the Black Voices Fund two years ago. It aims to encourage more respectful interactions by
YouTube aims to make things easier for creators. Last April, the platform enabled subtitle editors. But up until now, if a YouTube creator wanted to
Short-form videos are still rising since TikTok hits the spotlight. Instagram then launched Reels as TikTok clones. Reels are 90-second music clips equipped with Reels editing
Hello BeautyFest! Introducing a shoppable YouTube Beauty Festival 2022. The event will go live on the 16th of June at 4 PM PST via the
For many years, social media platforms have been trying to maximize a second screen. YouTube has worked out the best way to do it by
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.