Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
Define the audience, message, deliverables and practical constraints.
Review the factors that shape a production scope.
Match short-form formats to your viewing channels and objectives.
Choose an approach suited to what you need to explain or show.
Prepare the broadcast, venue, contributors and audience experience.
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
YouTube is making huge steps in eCommerce and user experience. Yet the platform never forgets to prioritize safety for YouTube artists & creators. Today, YouTube
Here’s good news for YouTubers! Get ready, set, and shop on YouTube with Shopify. The two platforms enter into a partnership this 19th day of
Here’s great news from Conor Kavanagh, the Ads Policy Manager of YouTube. Through the weekly news flash, he announces that creators can now use new
Social commerce is on the rise. That is why YouTube enables new product tagging on YouTube shopping. It means to tag products and make money
No one can ever doubt the popularity of short-form videos. That is why Instagram continuously finds ways to boost the usage of Reels. It is
YouTube launched YouTube Air in 2017. It is initially called YouTube TV with a monthly subscription. As the platform builds the future, it allowed free
YouTube Shorts are TikTok clones. They are music clips that last up to 60 seconds. After segmenting YouTube analytics per content type, the platform found out about
Instagram is no longer a photo-sharing app. It is now a photo-and-video-sharing platform. The platform mainly concentrates on improving Reels like enabling creative remixes, editing tools, and templates.
Last year, YouTube expanded access to community posting to channels with more than 500 subscribers. Community posting allows creators to post text-based content. These include
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.