Testing the New Instagram Live Producer for Desktop

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Instagram is no longer a photo-sharing app. It is now a photo-and-video-sharing platform. The platform mainly concentrates on improving Reels like enabling creative remixesediting tools, and templates. But since 82% of Instagram interaction happens through live streams, the platform is testing a new Instagram live producer for desktops.

Instagram’s new live producer tool allows Instagrammers to go live from a desktop via three streaming apps – OBS, Streamlabs, and Streamyard. The integration includes tools such as external microphones, extra cameras, and graphics. It is currently under the testing phase with a selected group of Instagram partners. From one of the three streaming software, an Instagrammer can go live either through a “Practice” or “Public” mode. All the user needs is to enter the stream key or URL to start a live broadcast from the streaming app to Instagram.

Implications to Marketers:

Instagram live producer for desktop can be a new option for marketers to go on a live broadcast. With new creative tools, it can make a live stream more engaging and entertaining.

Reference: https://techcrunch.com/2022/07/11/instagram-live-producer-tool-that-go-live-desktop-using-streaming-software/

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