Last year, YouTube expanded access to community posting to channels with more than 500 subscribers. Community posting allows creators to post text-based content. These include GIFs, graphics, images, polls, etc. Recently, the platform enabled corrections or easier editing of video descriptions and thumbnails. Today, YouTube is texting expiring posts.
Again, YouTube’s Ads Policy Manager, Conor Kavanagh announces the update in YouTube’s weekly news flash. For creators using Android, YouTube is currently running experiments that allow creators to set an expiration date on community posting. Depending on the chosen timeframe, the post will disappear after 24 hours or 72 hours. Creators can still access the expired posts under the archived chip of the community tab. Expired posts cannot be shared or reshared.
Implications to Marketers:
Expiring posts on YouTube allows marketers to share content that is only available for a short time. It can boost interaction on special limited-time sales or messages.