YouTube aims to make things easier for creators. Last April, the platform enabled subtitle editors. But up until now, if a YouTube creator wanted to edit a piece of information in an existing video upload, they need to re-film or re-upload the entire video. The process is very tedious and time-consuming. But short of editing can result in loss of engagement and metrics. Such a challenge leads to enabling YouTube corrections.
Through YouTube corrections, creators will be able to call attention to clarifications and corrections in the descriptions of their already uploaded videos. Once a creator adds a correction to a video, the viewers will see an info card teaser, signaling the correction, appears at the time of the error. The info card teaser will only show up once at the first correction time stamp. When a viewer clicks the card, it will expand into a video description where the creator has provided a written clarification or correction.
Implications to Marketers:
YouTube corrections will help creators and marketers prominently provide clarifications, corrections, or updates to video ads and campaigns without the need to re-film or re-upload the entire video.