YouTube launched YouTube Air in 2017. It is initially called YouTube TV with a monthly subscription. As the platform builds the future, it allowed free TV streaming with video ads. Today comes a new milestone for YouTube TV as it reaches 5 million subscribers.
As it celebrates the milestone, YouTube reminisces some fun facts about YouTube TV. It started with engineers climbing the roof of the headquarter to build a prototype antenna. Right now, it is available to 100 channels and features Spanish content, a family viewing plan, and unlimited cloud DVR space. YouTube also listed the top favorites on YouTube TV. These are Live DVR shows, Sports Leagues, and TV series.
Among the top 5 DVR shows are 60 Minutes, Grey’s Anatomy, Saturday Night Live, This Is Us, and Yellowstone. The most nostalgic TV series is the Big Bang Theory, Everybody Loves Raymond, Friends, The Office, and Two & a Half Men. Billiards, Formula 1 Racing, Horse Racing, Soccer, and Wrestling catch the heart of YouTube viewers.
Implications to Marketers:
From coast to coast, sports fanatics and TV enthusiasts make up 5 million YouTube TV subscribers. Marketers can tap into the power of YouTube Tv to run powerful video ads and campaigns.