Social commerce is on the rise. That is why YouTube enables new product tagging on YouTube shopping. It means to tag products and make money among creators.
As part of building YouTube of the future, the platform rolls out an invite-only pilot program for a small group of selected advertisers and creators. The chosen participants can now use 3rd party product tags to turn them into shoppable items in a video clip. Viewers will be able to see details about the product and make a purchase without leaving YouTube. YouTube will directly pay the advertiser or creator for every sale.
Implications to Marketers:
The new product tagging on the YouTube shopping tool makes it easier for viewers to buy products and services within the platform. It can significantly help marketers boost conversion and sales from video marketing.