Instagram lets live streamers add moderators! This is a long overdue request from Instagrammers. After expanding live stream badges, the remix option, and visual replies for all videos, here is a better way to experience live shopping and streaming on Instagram.
During a live broadcast, Instagram live streamers can now add a moderator or moderators by tapping the three dots on the comment section. A list of suggested Instagram accounts will show for the live streamer to choose from. Alternatively, a user can also search for a specific account to add as a moderator. An Instagram live stream moderator can remove a viewer, report a comment, or turn off commenting for a specific viewer during the live stream.
Implications for Marketers:
As Instagram lets live streamers add moderators, it is helping creators and marketers to provide a better live streaming experience. Especially during live shopping events, moderators can connect to the viewers to boost engagement and sales.