YouTube’s Top Earners of 2021

Table of Contents

Ryan Kaji is no longer the top 1 earner in YouTube. His YouTube channel, Ryan’s World has been consistently number 1 on YouTube’s yearly top earners’ list since 2015. Today, he ranks number 7 on YouTube’s top earners of 2021.

  1. MrBeast by Jimmy Donaldson makes it as the number one on the list with a $54 million revenue. It can be credited to his “Buried Alive” series that his fans have been waiting for regularly.
  2. Jake Paul, a professional boxer and musical artist earned more than $45 million for a series of videos showing his bouts at MMA Fighters.
  3. Markiplier by Mark Fischbach garnered $38 million in revenue for selling hoodies, shirts, and other items on his Unus Annus series.
  4. Rhett and Link by Rhett McLaughlin and Link Neal grow their daily morning empire with a $38 million revenue.
  5. Unspeakable by Nathan Graham earned more than $28.5 million on his videos about Minecraft.

Other notable video performances on YouTube’s top earners of 2021 are:

  • Nastya earned $28 million  
  • Ryan Kaji earned $27 million
  • Dude Perfect earning $20 million
  • Logan Paul earned $18 million
  • Preston Arsement earned $16 million

Implications for Marketers:

YouTube’s top earners of 2021 show what most users and viewers prefer. It can be a good guide to marketers in choosing the elements of their next video campaigns.

Reference: https://www.forbes.com/sites/abrambrown/2022/01/14/the-highest-paid-youtube-stars-mrbeast-jake-paul-and-markiplier-score-massive-paydays/?sh=1a01181a1aa7

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