Videos have become a significant part of social media today. Instagram lengthened Stories up to 60-second. Twitter launched live broadcasts for online shopping. Top video creators are getting rich on YouTube. Recently, Pinterest has joined the bandwagon by enabling live shopping. Today, it is expanding Pinterest videos through Vochi.
Vochi is a stand-alone up for video creation and editing. It allows users to instantly add 3D effects over a video clip. It also allows users to remove any item within the video. Founded in 2019, Vochi aims to make video creation and editing equally available to all creators. With Pinterest’s acquisition of the app, it will definitely revolutionalize video pins.
Implications for Marketers:
Pinterest marketers should take a look at Vochi. It can be a great way to liven up video pins. As such, it can make video ads and campaigns more interesting among pinners.
Reference: https://newsroom.pinterest.com/en/post/pinterest-acquires-vochi
