YouTube Shorts have come a long, long way! After it was globally launched in September 2020, the TikTok clone received $100 million in funding from YouTube. The platform also launched a Shorts campaign to celebrate its 1st anniversary. Recently, it also partnered with Ed Sheeran for some Shorts promotions. Today, the platform is testing direct … Read more
YouTube Shorts celebrated its 1st anniversary last September 2020. As such, the platform published an infographic of what they learned about Shorts. Shorts are 60-second music clips like that of TikTok. Like Super Chats and Super Stickers, they are a great way for creators to monetize video content. So, YouTube released a $100 million Shorts … Read more
YouTube is now joining the eCommerce race. It enabled CTV video campaigns, non-monetized ads, and product tags. With improved marketing results, the platform noted a 49% ad revenue jump. Today, YouTube celebrates NY Advertising Week with live shopping! YouTube will host a series of live shopping events starting on the 15th of November. It was … Read more
Here’s a significant update on YouTube’s mobile search! The platform is enabling auto-chapter as a search element. It is part of YouTube’s continuous improvements in its caption tools. It is a new feature on top of auto-complete hashtags, automated video chapters, and video chapter searches. YouTube’s Ads Policy Manager, Conor Kavanagh, announces the update via … Read more
The partnership will showcase 14 Shorts featuring the following Ed Sheeran’s music tracks: 2step Bad Habits Be Right Now Collide First Times Leave Your Life Love in Slow Motion Overpass Graffiti Sandman Shivers Stop the Rain The Joker and The Queen Tides Visiting Hours They will be officially be launched on the 29th of October. … Read more
Here are new improvements on YouTube’s Captions! Edward Lo details the 3 new improvements through the Creator Insider channel. Edward notes that these new experiences are designed to improve the accessibility of audio and captions. First, the English live automatic captions will now be available for all creators. Previously, it is only available to channels … Read more
Here are 3 new metrics on YouTube Mobile Studio! The updates were announced by Conor Kavanagh. YouTube’s Ads Policy Manager, at the Creator Insider channel. These metrics were previously on YouTube for desktop. But now they are made available on YouTube Mobile Studio. New & Returning Viewers Under the audience tab of the Channel and … Read more
YouTube is set to boost the usage of Shorts. They are TikTok-like clips accompanied by audio clips. Recently, the largest video-sharing platform launched a Shorts campaign. Today, YouTube makes $100 million Shorts fund available to more countries. The $100 Million YouTube Short Fund covers both the Multi-Channel Network (MCN) and YouTube Partnership Program. It is … Read more
More and more YouTubers are spending their time on CTV. Around 120 million Americans viewed CTV shows and videos on the big screen last December 2020. YouTube finds such living room impressions as a great way to help advertisers increase reach and revenue. That is why video action campaigns are now on YouTube CTV. YouTube’s … Read more