Testing Direct Access to YouTube Shorts

Testing Direct Access to YouTube Shorts

YouTube Shorts have come a long, long way! After it was globally launched in September 2020, the TikTok clone received $100 million in funding from YouTube. The platform also launched a Shorts campaign to celebrate its 1st anniversary. Recently, it also partnered with Ed Sheeran for some Shorts promotions. Today, the platform is testing direct … Read more

YouTube Promotes Shorts

YouTube Promotes Shorts

YouTube sets out to beat TikTok! The platform now promotes Shorts.  After launching a Shorts fund to reward creators with unique and viral Shorts clips, YouTube now launches a video campaign to boost its discovery. The video features Camila Cabello, a Cuban-American singer, and The Weeknd, a Canadian singer & songwriter. It features how to … Read more