Hello BeautyFest! Introducing a shoppable YouTube Beauty Festival 2022. The event will go live on the 16th of June at 4 PM PST via the BeautyFest YouTube channel. It will feature more than 30 celebrities and creators including: Allyiah Gainer Amber Scholl Arnell Armon Ashley Graham Beauty Within Brad Mondo Catherine McBroom Christen Dominique Doniella … Read more
For many years, social media platforms have been trying to maximize a second screen. YouTube has worked out the best way to do it by enabling an interactive TV experience. As part of building YouTube of the future, the platform is combining free TV streaming and interactive mobile control. All the viewer needs to do … Read more
Here’s to building YouTube of the future. Besides enabling an activity graph and segmented analytics per video content, the platform is now enabling a comments panel and teaser on the desktop. Reference: https://www.youtube.com/watch?v=5IjMDNHxDRc
Remember YouTube’s sneak peek at its 2022 analytics? It aims to separate search insights per content type. Today, the platform is segmenting YouTube analytics per content type. The new format removes the engagement and reach tabs, and replaces them with the content tab. The content tab houses separate analytics for all formats, live streams, regular videos, … Read more
YouTube is back on the game! After receiving a brand safety distinction from the MRC, the platform enabled a green screen option for Shorts and membership gifting. A new video activity graph on YouTube has also been rolled out. The announcement was made via the Creator Insider channel. Last October, YouTube has been testing an … Read more
YouTube recently join the Upfronts. It is a mid-May event for digital and linear TV advertisers held every year. The platform hits the Upfront spotlight to showcase building YouTube of the future. A recent Nielsen report showed that YouTube is the number 1 global streaming platform. In the US alone, the app has 230 million … Read more
Membership gifting is a highly requested feature of YouTube. That is why the platform is now rolling YouTube membership gifting. It is now under test launch on YouTube for desktop to a small number of YouTube channels in Japan. Reference: https://www.youtube.com/watch?v=nutLbCtTLwo
YouTube’s 2022 goals are collaboration, commerce, and community. Based on these goals, the platform doubled its efforts in encouraging respectful interactions and tackling misinformation for a better YouTube experience. Today, YouTube ads receive an MRC brand safety distinction. It is the second year around when YouTube received an award from the Media Rating Council (MRC), a … Read more
YouTube Shorts is getting more popular. The Shorts shelf is now on trending pages. Even Short ads are being tested on Google. To make Shorts more engaging, the platform is updating it with green screen options. A green screen is a post-production effect that creators can access in two ways. First, select the create button … Read more