Editorial Team 
YouTube reports a 49% jump in ad revenue for Q1 of 2021. The platform credited the growth to YouTube TV and Shorts. According to Neal Mohan, the Chief Product Officer of YouTube, the rise of TV viewing boosts advertising using TrueView ads. This is the reason why the platform enabled connected TV insights and living room … Read more
In 2018, Facebook launched a brand of smart devices with a built-in Alexa AI. Every Portal device needs a Facebook account to work. A Portal device’s augmented camera and voice command make it easy for everyone to initiate a video call. With an augmented camera, the device can track people’s movements. It automatically focuses the … Read more
Did you get the chance to watch a Star Wars movie? These movie sequels won multiple awards for special effects. The technology they use is called chroma keying or green-screen effect. Today, Facebook Stories is testing to add a green screen option. As retweeted by Mamun Billah, a self-confessed tech lover, Facebook users can now … Read more
Living room impressions will now appear on YouTube Analytics! In YouTube’s weekly news flash last 10 March 2021, Creator Insider announced an exciting addition to YouTube Analytics. Impressions derived from TV and gaming consoles will start to appear on a Creator’s analytic count. YouTube notes that it is just a simple reporting enhancement. It doesn’t … Read more
Are you a TikTok fan? Are you familiar with TikTok duets? Well, duets allow you to use another video to play alongside your video clips. Recently, Instagram and Snapchat are testing a remix option similar to duets. Instagram is testing the remix option on Reels, while Snapchat is testing it on Snaps. The remix option … Read more
Video marketing is a clear winner last 2020. The lockdowns and social distancing measures brought about by COVID-19 made everybody online. Today, 60% of businesses use video as a marketing tool. 90% of marketers plan to continue using them. Among the most effective platforms where video marketing leads are YouTube, Facebook, and Instagram. Starting 06 … Read more
Have you ever thought about how creators upload YouTube videos? What’s their major headache while doing so? With lots of videos uploaded on YouTube, there is a greater chance of copyright infringement. Lucky enough, we’ve got a new checks tool on YouTube. First off, YouTube has launched several tools to make content creation easier. These … Read more
Are you a social media manager? Then, here’s a new feature on Instagram that you will surely love! The platform is now experimenting on multi-style auto-caption for Stories. This was a follow-up on its experiment for automated captions on IGTVs. The latest experiment on multi-style auto-caption suggests text translations for Stories. Instagrammers just need to … Read more
Here’s good news for Creators! YouTube adds 2 new comparative tools in its Analytics. These can help you better assess what’s working on your channel. Recently, YouTube explains the impact of Shorts and TrueView ads. The new comparative tools make it easier to compare a video with other videos on your channel and the YouTube … Read more