Testing Shorts Ads on Google

Google Tests Ads in Shorts

Recently, Google reported its earnings for Q1 of 2022. The report showed 30 billion daily views for YouTube Shorts. Shorts are 60-second video clips imitating TikTok, just like Instagram Reels. If Reels is testing overlay ads, Google is currently testing Shorts ads. Google recorded a steady revenue of $88 billion in Q1 of 2022. A … Read more

The First Ever YouTube Small Biz Day

The First Ever YouTube Small Biz Day

Here’s great news for YouTubers! On the 24th of June, YouTube will celebrate its 1st ever Small Biz Day. This is in line with Google’s celebration of International Small Business Week. It will start at 9:00 AM PT or 12:00 PM ET on the Google for Small Business channel. Casey Ho, a famous YouTube blogger and an … Read more

Google Video Experiments to Improve Marketing Results

Google Video Experiments to Improve Marketing Results

Video marketing is a clear winner last 2020. The lockdowns and social distancing measures brought about by COVID-19 made everybody online. Today, 60% of businesses use video as a marketing tool. 90% of marketers plan to continue using them. Among the most effective platforms where video marketing leads are YouTube, Facebook, and Instagram. Starting 06 … Read more

Replaceable Backgrounds on Google Meet

Replaceable Backgrounds on Google Meet

Google Meet launches replaceable backgrounds on video calls. Just like the recently introduced Snapchat’s local lenses, users can customize their background while on a live broadcast or call. MediaPipe powers replaceable backgrounds. They may either be handpicked or uploaded by a user. Handpicked images include an abstract environment, office locations, and famous landmarks. Changing a … Read more

Converting Web Pages Into Short Videos via Google

Converting Web Pages Into Short Videos via Google

Do you want to turn your website content into multimedia content? Google is now experimenting with converting web pages into short videos. Recently, Google enhanced its digital ad tools and rolled out audio engagement. These updates help marketers better understand and use Google in their marketing campaigns.   Today, brands can create video ads from scratch … Read more