A New Podcast Platform on YouTube
August 24, 2022
After enabling licensed music and updating the Creator Studio, there is a new podcast platform on YouTube. Some YouTube users from the United States can
Video production insights
Practical resources for planning your next video, with a video marketing archive to explore.
Start with your audience, message and production brief. Double U helps businesses in Hong Kong turn those requirements into a production discussion.
Plan your next video
Use these resources to choose a format, prepare a brief and discuss the scope with your production team.
- Prepare a video production brief
Define the audience, message, deliverables and practical constraints.
- Understand video production quotations
Review the factors that shape a production scope.
- Choose Reels, Stories or Shorts
Match short-form formats to your viewing channels and objectives.
- Compare animation and live action
Choose an approach suited to what you need to explain or show.
- Plan a business live stream
Prepare the broadcast, venue, contributors and audience experience.
Video marketing archive
Browse our earlier articles on video platforms and marketing. Each article retains its original publication date; platform features may have changed since publication.
YouTube Shorts are Coming to CTV
August 24, 2022
YouTube Shorts are coming to CTV as the platform brings new ad solutions in the recently updated Creator Studio. A leak from the Protocol tech
New CTV Ad Solutions on YouTube
August 23, 2022
Last July, YouTube’s CTV or Connected TV reached a new milestone. It now has 5 million subscribers. It makes such a feature more investment-worthy for
Watermarks for YouTube Shorts
August 23, 2022
After updating the Creator Studio, YouTube now focuses on copyright protection. The platform recently enabled licensed music. Today, it enables watermarks for YouTube Shorts imported
New Reels Features from Meta
August 23, 2022
Short-form videos are the new trend in social media. Facebook and Instagram have Reels, while YouTube has Shorts. Both are TikTok clones of 15 to
Updating the YouTube Creator Studio
August 15, 2022
YouTube is updating its Creator Studio! It aims to promote a more interactive experience among creators and viewers. First off, YouTube Analytics adds new insight
Testing Comment Stickers on YouTube Shorts
August 15, 2022
Interaction is very important in social media. That is why YouTube continuously finds ways to boost engagement among brands, creators, and viewers. Today, the platform
Importing Long-Form YouTube Videos into Shorts
August 2, 2022
Attention, Shorts enthusiasts! You can now import long-form YouTube videos into Shorts. It can be an easier remixing option for the TikTok clone. Shorts are
Enabling Licensed Music on YouTube Videos
August 2, 2022
YouTube aims to provide an interactive experience for its users. To do so, remixing music plays a vital part in video creation. That is why
Turn your idea into a video brief
Tell us what your video should achieve, who it is for and where it will be used. Add your timing, reference links and budget range if known.